Our Team

Our Team

BVK Health is a division of BVK, an AdAge Top 20 Independent Agency that has served the demanding needs of a multitude of medical providers for over 50 years.

In fact, our rural healthcare experts and advocates have served 250 health systems, rural hospitals, health plans and exchanges across 39 states, with a proven track record of success and industry experience.

Meet the Health Care Strategists Powering Your Success

Mike Milligan

Mike Milligan
MHA, SVP, BVK Health

Mike Milligan is an accomplished healthcare marketing strategist with extensive experience serving Fortune 500 companies and healthcare systems. He excels at crafting innovative strategies to enhance engagement, performance, and patient satisfaction while boosting revenue and recognition. Mike’s career includes roles in high-profile ad agencies and the founding of Legato Healthcare Marketing in 2008, which he later sold. He currently serves as Senior Vice President of Healthcare at BVK Health. He actively contributes to the National Rural Health Association (NRHA) and has delivered over 100 engaging presentations. Mike holds a BA in Journalism and an MHA, and he’s involved in various industry associations and volunteer work, including therapy dog visits to nursing homes.

Meghan Massey

Meghan Massey
OnDemand Advancement Director, BVK Health

Meghan brings nearly two decades of experience working in the healthcare world. Meghan spent her early career in Chicago, working as a brand strategist where she worked on countless brand launches and rebranding efforts for hospitals, health systems, pharmaceutical companies, and non-profit education companies. Meghan has called BVK home for the last 10 years, recognized for building close relationships with clients and partnering to effectively develop strategies that drive big results. She is a lifetime learner who is passionate about connecting with people and believes “there’s never any problems when you’re always looking for a solution”. Meghan is actively involved as a 20 year Wish Granter with Make-A-Wish.

Cam Strickland

Camille Strickland
SVP, BVK Health

Camille (Cam) is a seasoned healthcare leader with 16+ years of experience in marketing and communications. She held leadership roles at ReviveHealth and Orthopedic Institute for Children, managing growth strategies. Cam has a track record of innovation, including pioneering marketing efforts at institutions like Dignity Health-California Hospital Medical Center and Loma Linda University Health. She’s actively involved with the American Hospital Association’s Society for Healthcare Strategy & Market Development and has a master’s degree in healthcare administration from Loma Linda University.

Meredith Meier

Josh Derouin
SVP, Performance Marketing & Analytics

Baseball, analytics, and data—their connection has become undeniable these days. They also happen to be three of Josh’s greatest passions. Josh lives the advertising and marketing version of Moneyball every day with his penchant for being an analytical marketing leader and having an eye for using data and technology to create demand for brands (instead of, say, relief pitchers). He has applied his insightful thinking leading marketing teams in enterprise software, consumer travel, commercial manufacturing and sports & entertainment. And his diverse experience in multiple industries and verticals allows him to play multiple positions effectively. He is passionate about digital transformation and serves as a board member on the Creative Council for his beloved team, the Milwaukee Brewers.

Joel English

Joel English
Managing Partner, BVK Health

As a marketing/communications strategist, Joel thrives on chaos and enjoys employing the “why not?” thinking necessary to deal with such a challenging industry. In his 31 years at BVK, Joel has worked with over 175 health care clients encompassing most aspects of the health care industry.

Kim Kieffer

Kim Kieffer
Vice President Client & New Business Growth 

Kim is a seasoned professional in establishing and nurturing relationships, focusing on BVK’s prospect engagement in key industries like travel, education, and health & wellness. With over two decades of new business experience, she positions BVK as a trusted expert resource for clients. Kim offers valuable insights and educational content to brand marketing and executive leadership, helping them explore innovative ideas for brand growth opportunities.